AT&T said Happy Birthday to Tiger Woods by ending Woods’ endorsement deal.  The embattled golfer turned 34 on Wednesday, and is wrapping up a year he’d just as soon forget.

Woods hasn’t been used much by the phone company in advertising, but its logo was on Woods’ golf bag, a multi-year deal signed earlier this year.

AT&T, which is based in Dallas, offered the usual “we wish him well” in a statement emailed to Bloomberg News regarding its decision to sever ties.

When contacted by AP, Woods’ agent, Mark Steinberg, had no comment on AT&T’s decision.

Woods admitted martial infidelity is costing him millions of dollars, even though some companies continue to back him.  Consulting firm Accenture dropped him two weeks ago, saying he was “no longer the right representative” for them.  Gillette isn’t airing Tiger ads or using him in its shaving product advertising. Swiss watch maker Tag Heuer is pulling back its use of Woods’ image in its campagins.

Electronic Arts Inc., which puts out the “Tiger Woods PGA Tour” series of golf video games, hasn’t pulled the plug.  Upper Deck has kept its autograph deal going and Nike has said it plans to stick with Woods.

Latest Tiger Woods Update:  Tiger Woods says he is “taking an indefinite leave” from golf and for the first time mentioned the word “infidelity”.  In a post on his website, Woods said he would concentrate instead on being a “better husband, father and person”.  That would seem to mean wife Elin has not yet decided to leave him despite the statements of multiple women who say they had affairs or relationships with him during his marriage.

The embattled star’s apology meter did climb a bit since his last missive in which he railed against the tabloids and begged for everyone to leave him alone.

Woods has yet to speak about his car accident or anything else associated with the ongoing saga that has created a firestorm once thought to be much ado about nothing.

Woods’ statement:

“I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I’ve done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What’s most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.

This is apparently one bad tee shot Tiger Woods could not recover from. Moments ago, the world’s most famous golfer admitted he “has let his family down and regrets those “transgressions.”

His statement comes on the heels of an explosive voicemail message allegedly left by Woods to a Los Angeles cocktail waitress who says she had a “steamy” long relationship with him. Jaimee Grubbs says she’s saved mountains of “racy” emails and texts from their affair.

Woods has been silent since an early morning car crash last weekend that left his car in rough shape.  On Wednesday, he did issue a statement on his website with the apology, but also begged for privacy.